The Problem:

Viral (internet) marketing is surpassing old marketing techniques as the new way to go, as direct mail and stagnant websites are comparable to thermal fax machines, Beta video tapes and analog mobile phones. For several reasons blogs are becoming more popular than ever. Lower cost; greater reader penetration; easier to maintain; more frequent images in front of the prospect/customer; better search engine positioning (most business people now search the internet rather than the Yellow Pages), and an ability to track who is searching for your product, what search terms they are using, and how they found you. Vintage websites have little copy and are much less frequently updated, so your search engine ranking probably doesn't increase (both Yahoo and Google have robots that search out new words in a blog or website and increase
search rankings). Realizing blogs are the way forward, business owners from all walks of life have approached ZJS to consult us on how to start and maintain an entertaining and unique blog.

Our Role:

At ZJS we create blogs from nothing. Depending on the client and their needs, we can customize each blogs header and template as well as include features such as videos, pictures, blogger profiles and even newsreels and advertisements. Also, we ensure each blog has its own sitemeter, so you know whose looking for you. Additionally ZJS updates its blogs on a weekly basis or whenever there is material for a new post.